Do you control how your brand labelling is represented on your product or do you leave it to the vendor?
This article is intended to give a basic introduction to the different textile printing methods and how they can be applied to fashion product. Additionally, provided is a pricing matrix to be used as a guideline of the cost per metre once screen costs have been amortised into the price and quantity increases.
The three things an apparel brand must strive for, great design, consistent fit appropriate to the target audience and hanger appeal that says buy me. The brands design handwriting is its roots and one of the core selling points, but if garments don’t fit, sizing is inconsistent from garment to garment, and it looks like a garbage bag on a hanger, it won’t sell.
Mentioning the word wool and most people will cringe, start scratching and itching as the wool is visualised against their skin. Then I hear, oh it needs to be dry-cleaned with a look of dismay. Well, I am here to dismiss that notion and dispel the myth associated with wool.
Most companies segregate private label and collection development for good reason; the process is different. Private label may feed off product from the collection, but nearly always there needs to be redevelopment. Understanding the different types of product delivery methods in your business are critical in establishing business solutions that drive value to your brand’s […]