Consistent Brand Messaging through Product Labelling

Consistent Brand Messaging through Product Labelling

Do you control how your brand labelling is represented on your product or do you leave it to the vendor?

Fashion Textile Printing Introduction

Fashion Textile Printing Introduction

This article is intended to give a basic introduction to the different textile printing methods and how they can be applied to fashion product. Additionally, provided is a pricing matrix to be used as a guideline of the cost per metre once screen costs have been amortised into the price and quantity increases.

Sustainable Supply Equals Good Garment Fit

Sustainable Supply Equals Good Garment Fit

The three things an apparel brand must strive for, great design, consistent fit appropriate to the target audience and hanger appeal that says buy me. The brands design handwriting is its roots and one of the core selling points, but if garments don’t fit, sizing is inconsistent from garment to garment, and it looks like a garbage bag on a hanger, it won’t sell.

Zippers, who will be the future Supplier?

Zippers, who will be the future Supplier?

The now humble zipper came into being in 1851 as a patent for an “Automatic Continuous Clothing Closure”. It would, however, be another 80 years until the zipper would start to become part of our daily lives.

Merino Wool Jersey, Why is it Great?

Merino Wool Jersey, Why is it Great?

Mentioning the word wool and most people will cringe, start scratching and itching as the wool is visualised against their skin. Then I hear, oh it needs to be dry-cleaned with a look of dismay. Well, I am here to dismiss that notion and dispel the myth associated with wool.

Apparel Private Label Vs Collection “Brand” Development

Apparel Private Label Vs Collection “Brand” Development

Most companies segregate private label and collection development for good reason; the process is different.  Private label may feed off product from the collection, but nearly always there needs to be redevelopment.  Understanding the different types of product delivery methods in your business are critical in establishing business solutions that drive value to your brand’s […]

Good Textile Design

Good Textile Design

Up until the end of the Twentieth Century, the vast majority of textile designs were created by people who were trained and specialised in hand painting textile designs that answered a particular set brief.

Why isn’t my style development on time?

Why isn’t my style development on time?

The development centre or sample room of any apparel organisation is a critical part of the process, and as such needs to be thoroughly evaluated in the initial sourcing qualification of any new vendor.